Portfolio Archives - Allan Maule Writer

Coach A Place Where – Environmental brand story

https://allanmaule.com/wp-content/uploads/2026/08/171024_Compiled-Animation_Horizontal.webm A Place Where – Environmental brand narrative When Coach wanted to expand its brand presence in southeast Asia, they knew they needed more than a new campaign or a copywriting refresh—they wanted a physical space that celebrated Coach’s design and creativity while aligning with the local community in Kuala Lumpur, Malaysia. Creating a story […]

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UVA National Security and Data Policy Institute | Research synopses

Portfolio / allanmaule

Turning technical analysis into stories that move minds UVA National Security and Data Policy Institute – Research synopses At the heart of the most technical data science research and complex geopolitical analysis, there is a story that can grab the attention of policymakers and business leaders and revise their view of the world. Finding those

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YMCA of the Triangle – Anthem video

Portfolio / allanmaule

Writing this script celebrating the spirit of the YMCA of the Triangle, we needed to go beyond the “swim and gym” reputation of the YMCA to paint the picture of a thriving community that introduced members to new possibilities along with familiar comforts.

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BSize BoT Talk video animation

Portfolio / allanmaule

To educate Raleigh Water’s community of customers about the key role of chlorine in the water supply, I wrote the script and visual guidelines for this informative video guide.

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RALEIGH WATER CHLORINE SWITCH animation

Portfolio / allanmaule

To educate Raleigh Water’s community of customers about the key role of chlorine in the water supply, I wrote the script and visual guidelines for this informative video guide.

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Oura Ring Employee Outreach

Portfolio / allanmaule

Oura Ring Employee Outreach To drive employee adoption of the Ōura Ring as a free health benefit, my client couldn’t simply throw health statistics at their audience and hope for the best. Instead, I wrote a personalized story of how each wearer could better understand their own body and health journey through their Ōura Ring.

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The Weight of Everything We Know

Portfolio / allanmaule

The Weight of Everything We Know In May 2019, scientists shifted the mass of the kilogram toward mathematical precision instead of a physical weight. This was a both breakthrough for scientific understanding AND a complete disaster for a first date between Lucia and Darrow. With Lucia’s astrophysics research thrown into turmoil and her immigration hearing

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Transloc | White Papers

Portfolio / allanmaule

White Paper Great transit is about reliable connection for all. Here’s how transit agencies can make that happen. Transit organizations across the US face greater and more diverse commuter demand without the larger budgets to match, and the challenges of COVID-19 only made things harder. My solution was to communicate TransLoc’s vision for more agile

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Ghostwriting and Content articles

Portfolio / Jenn Sanderson

Executive Ghostwriting Content It’s not enough to have great ideas. You also need those ideas distilled into their purest form inside writing that’s sharp, thought-provoking, and proven to drive action. I’ve been ghostwriting op-ed content for executives since 2014, advancing their thought leadership and personal brand with placements in top publications like VentureBeat, ARPost, InformationWeek,

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Citrix | Sharefile Guide

Portfolio / Jenn Sanderson

Sharefile Guide “When you imagine the causes of security breach, what do you think of?” It’s easy to imagine the greatest security risk to an organization are malicious hackers. But a staggering 54% of companies consider employee mistakes the biggest threat to their sensitive data. In this guide I wrote for Citrix Sharefile, I break

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