Economic Graph To illustrate the human foundation of big data storytelling, I wrote copy for this digital interactive space created by HUSH Studios on the LinkedIn campus. Users could explore stories of job seekers making connections across the digitized world, powering a better future for everyone together.
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M Together Marketing Book Every company has a story—the origins, ambitions, and vision that captures their client’s attention. For the logistics consultancy MacGregor Partners, their story was a radical unification across international supply chains through smarter software and data analysis. Working closely with my design partners, I created the concept and copy for this printed
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LiveSwitch Video Brand Project Video meetings have become essential to everyday life and work. However, too often these online conferences are boring, unwieldy, and leave us longing to log off. To breathe new life and fun back into video meetings, I helped create the brand and copy for LiveSwitch Video, a consumer-focused tech product by
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Serious Game As we face a more automated and AI-powered future, the possibilities and anxieties of new tech can be daunting. To empower GE employees to lead in this future, I directed the narrative for a game about the future of AI collaboration. By researching GE technology and human tensions around automation, I crafted an
Partner Center Environment To convey its distinct role in a changing marketplace, Meta (formerly Facebook) wanted to share a forward-looking design vision in its Global Partner Centers. High-profile guests needed to understand the company’s approach to making the world more open and connected on an individual and global scale. As a brand copywriter, I defined
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Metaverse Fashion Week To help Coach capture the attention of Gen Z consumers, I created the interactive story environment for this virtual pop-up party. Interviewing digital artists who were Coach brand ambassadors, I provided design direction to shape the world to their vision. This virtual event drew bigger crowds than any other brand during Metaverse
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EverScape Sometimes we just want to leave our day-to-day behind and enter a fantastic new world. But what happens when the fantastic and the real overlap? I wrote this video game-inspired play that won Top 5 Hottest Shows in the NYC Fringe Festival. This included devising staging, choreography, and visual narrative for a bare-stage story.
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