YMCA of the Triangle – Anthem video

How do you reintroduce people to an organization that’s more than 160 years old? This was the story challenge I faced with Dash when writing this script celebrating the spirit of the YMCA of the Triangle. We needed to go beyond the “swim and gym” reputation of the YMCA to paint the picture of a thriving community that introduced members to new possibilities along with familiar comforts. The result was this lovely video featuring multiple narrators sharing their experiences finding connection at the YMCA. Produced in association with Dash Studio.