M Together Marketing Book
Every company has a story—the origins, ambitions, and vision that captures their client’s attention. For the logistics consultancy MacGregor Partners, their story was a radical unification across international supply chains through smarter software and data analysis. Working closely with my design partners, I created the concept and copy for this printed marketing book to introduce MacGregor’s supply chain vision and products to prospective clients at a major JDA conference. Produced in association with Atlantic BT for MacGregor Partners
We rely on the rapid, accurate flow of information to power our business, which is why MacGregor Partners created its Folio software. I created the name and brand for Folio, which digitizes and backs up every paper file in a logistics operation.
"Supply chains live or die on connection—how well it all fits together. Now we have our brand!"
