Video meetings have become essential to everyday life and work. However, too often these online conferences are boring, unwieldy, and leave us longing to log off. To breathe new life and fun back into video meetings, I helped create the brand and copy for LiveSwitch Video, a consumer-focused tech product by the video streaming company LiveSwitch. Emphasizing ease of use and a delightful user experience, this video product transcends tiresome meetings and helps create instant and meaningful connection.